Custom Snapchat Filters for Coachella

custom snapchat filters for Coachella

Snapchat is everywhere! The app that allows users to send disappearing messages (or snaps) to friends has become the most popular social media platform among teens and young adults.

According to Snapchat, the app reaches over 40% of adults between 18 and 35 years old on a daily basis.

Businesses have been quick target this demographic by creating custom Snapchat filters for events (like music festivals) and businesses.

But brands aren’t the only the ones using this platform to reach new people. Anyone can create a custom Snapchat filter and submit it to Snapchat.

If you’re not familiar with graphic design, there are now a number of services that will create custom Snapchat filters for events like Coachella, birthdays, graduations, weddings etc. These services usually charge anywhere from $25 to $50 dollars for custom designed filters.

Geofilter vs Custom Filter

Geofilters differ from custom filters in that Geofilters are for specific locations. For example, Los Angeles has its own geofilter that appears to Snapchat users when they are within the geographic boundaries of the city of LA. Custom filters can be designated to appear anywhere at anytime. For example, you could design a custom filter for your friend group at Coachella. Whenever you post a Snapchat at Coachella, you would have the option to overlay the filter.

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